William Hill
A bookmaker since 1934, with Bet Builder and cash out on a rebuilt app
Board score
8.9/10
1st on the board by score
Welcome line for new accounts
Bet £10 Get £40 in Free Bets
First bet must be £10 at 1/2 odds or greater. Free bets awarded as 4×£10 tokens after qualifying bet settles. Free bets expire after 7 days.
Scorecard
Rating 30%
8.8
Editors rate it 4.7 out of 5
Slate fit 25%
9.5
A sportsbook: the slate is its main market
Punters 15%
8.0
Players rate it 4.5 out of 5
Banking 15%
8.6
6 ways to pay, deposits from £10
Licensing 15%
9.0
Licence: UKGC, Gibraltar. Trading since 1934
White tick marks the board median on each criterion.
Match report
SuitsUK bettors who want a heritage book with modern slip tools
William Hill has taken bets since 1934, and it shows on Licensing, where UKGC and Gibraltar licences meet 9 decades of trading.
The book names 34+ sports with Bet Builder, cash out and live streaming. Its weak spot is a UK-first outlook that moves slower than the newer books.
On a slate day
Bet Builder is the tool to know here, for building your own accumulators. The app was rebuilt, and its listing says it matches the desktop site feature for feature.
At the cashier
Cards, PayPal, Skrill, Neteller and bank transfer are listed. The welcome line needs a first bet at odds of 1/2 or longer, and its 4 free bet tokens expire after 7 days.
Behind the counter
William Hill started as a British bookmaker in 1934 and is headquartered in London with offices in Malta. It runs betting shops across the UK next to its online book.
Plus and minus
Plus
- 34+ sports with deep markets
- Bet Builder and cash out
- Trading since 1934
- Rebuilt app with full features
Minus
- A week to use the free bet tokens
- Qualifying bet has to be 1/2 or longer
- UK-first product that changes slowly
Book sheet
- Type
- Sportsbook
- Founded
- 1934
- Headquarters
- United Kingdom
- Minimum deposit
- £10
- Licence
- UKGC, Gibraltar
- Regions
- United Kingdom, Ireland, Malta, Spain, Italy, Germany
- Payment methods
- VisaMastercardPayPalSkrillNetellerBank Transfer
Each entry is printed as the book lists it.