William Hill
Legacy British bookmaker with an online product that's finally caught up.
William Hill is a legendary UK betting operator since 1934, offering comprehensive sportsbook coverage across 34+ sports with Bet Builder, live streaming, and a modern rebuilt mobile app.
Bet £10 get £30 in free bets
First bet at 1.50+ triggers three £10 free bets valid across sports and virtuals.
Entry deposit: £10
The verdict
William Hill's high-street heritage still influences the product - deep horse racing markets, comfortable football pricing, and a casino that feels bolted on because it kind of is.
Evoke acquired the international side and things have stabilised since. UK bettors get one of the most reliable settlement records in the market.
Who William Hill are
Founded in 1934 and now owned by Evoke, William Hill holds a UK Gambling Commission license among others.
What we liked
- Deep horse racing coverage
- UKGC licensed
- Reliable settlement track record
- Same wallet across retail and online
Where they slip
- Casino is a secondary product
- Website design is showing its age
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